Storyteller
Strategist
Innovator
Influencer
Documentarian
- News-Style Marketing Marketing Strategy
- NewsEpixs Cinematic Journalism
- NewsMakers Profile Features
About Me
With over 20 years of experience as a marketing and communications strategist, I’ve built digital marketing infrastructure for media organizations, political candidates, and both for-profit and nonprofit brands. As the founder of the Minority INFO Network and the creator of News-Style Marketing, I’ve developed groundbreaking frameworks—including NewsEpixs and the Newsmakers Marketing Series, one of our most successful features. My work focuses on crafting compelling, multimedia narratives that help clients connect with diverse audiences, build credibility, and turn their stories into strategies that get noticed. Protocol, Mogul Marketing, and News-style Marketing. My expertise lies in building and implementing high-yield, cost-effective marketing campaigns.
Core Competencies
What News-Style Marketing Provides
Writing Portfolio
Portfolio
Platforms & Properties
- 1 2006 - Present Web Publications I’ve Developed News & Media Websites I developed and oversaw the creation of The MinorityEye, our flagship publication, along with The PalmettoEye, our general-market publication. I also launched the Minority American Journal of Race and Racism, an academic journal, and established three multimedia magazines — Minority Times, Eye of Influence, and Heritage & Hue. In addition, I founded The Minority Press, our national news platform.
- 2 2010 - Present Digital Newsletters Mobile & Email Publications I developed, marketed, and published the Minority INFO Network’s most successful newsletters — The Week-In-A-Blink, The Mid-Week NewsLink, and The Weekend Wink. Together, these flagship publications have become core drivers of audience engagement and advertiser visibility, accounting for more than 60% of the Network’s total yearly revenue.
- 3 2011 - 2023 E-books E-Learning & E-book Series I developed and authored the Eye of a Mogul eBook series, creating the marketing strategy that positioned it as a guide to understanding how global icons turned talent into enterprise. Each volume uncovers the branding and business principles that propelled the world’s most successful entertainers to build enduring empires. Designed as both inspiration and instruction, Eye of a Mogul equips emerging entrepreneurs to apply these same strategies to elevate their brands and transform ambition into achievement.
Systems & Strategies
- 4 2015 - Present Algorithmic Frameworks Marketing Attribution Algorithm I designed and engineered the M.A.P.P.S. Marketing Attribution Algorithm, a proprietary data-driven framework that underpins all of my company’s marketing platforms and media products. The algorithm delivers predictive analytics and performance attribution, providing actionable insights to quantify campaign success and optimize strategic decision-making across the Minority INFO Network.
- 5 2020 - Present Marketing Strategy Strategic Innovation I developed and implemented the Minority INFO Network’s signature News-Style Marketing strategy, creating an entirely new category of marketing that blends journalism with brand storytelling. By integrating this approach across all network platforms, we established a unique niche within our media market — one that the Network now dominates as a recognized leader in publicity-driven digital marketing.
- 6 2025 - Present Storytelling Framework Cinematic Promotions Model I Pioneered and launched the NewsEpixs strategy, an cinematic promotions model that reimagines how positive stories are told and experienced. Born from the question, “How do we make good news compete with the bad?”, NewsEpixs gives written interviews and news profiles the same cinematic treatment as major film releases. From this framework emerged the Newsmakers Marketing Series, a video platform that extends the NewsEpixs approach to on-camera interviews—bringing narrative depth, visual impact, and cinematic storytelling to traditional one-on-one news features.
Recent Blog
My “Aha Moment” About Food
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Why News-Style Marketing Works
Advertising has changed dramatically over the years, but one truth has stayed the same — people don’t like being sold to; they like being informed.
How News-Style Marketing Helps Businesses
Most organizations struggle with the same challenge — how to get noticed without sounding like everyone else. Traditional advertising shouts for attention. News-Style Marketing earns it.
The Hidden Power of News-Style Marketing
There’s a reason some stories stick with us long after we’ve scrolled past them. It’s not the logo, the slogan, or the call to action that lingers — it’s the feeling the story leaves behind. That’s the hidden power of News-Style Marketing.
What is News-style Marketing
There are two reasons people have been reporting the news for more than two thousand years: people are fascinated by what’s happening around them — and storytelling works.
Contact Me
Email Me
mb@theminorityeye.com
Call Me
(803) 619-3752
@theminorityeye